Good design of the About Page (a great page has 5 items)
HOOK (how will they know they are in the right spot?) should reel them in
BENEFITS (what is the transformations they will get?) not resources you have for them.
Look at: iwillteachyoutoberich.com
WHY YOU? (Social proof & how you are different)
What do customers say about you.
What is unique about you?
What have you accomplished?
Look at: https://advanceyourreach.com/about/
YOUR STORY (how did you get here & how can they relate?)
Talk about yourself in a story, your hero journey so others will join you.
Look at: https://www.smartpassiveincome.com/about/
Remember, people buy from people.
CALLS TO ACTION (what should they do next?)
Sign up for email, click to another post, go to custom curated collections
Look at: http://www.amyporterfield.com/about/