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Good design of the About Page (a great page has 5 items)

  1. HOOK (how will they know they are in the right spot?) should reel them in

    Look at: https://socialtriggers.com/about/
    Look at:  http://yourbeeswax.com/about/

  2. BENEFITS (what is the transformations they will get?) not resources you have for them.

    Look at:  iwillteachyoutoberich.com

  3. WHY YOU?  (Social proof & how you are different)

    What do customers say about you.
    What is unique about you?
    What have you accomplished?
    Look at: https://advanceyourreach.com/about/

  4. YOUR STORY (how did you get here & how can they relate?)

    Talk about yourself in a story, your hero journey so others will join you.
    Look at:  https://www.smartpassiveincome.com/about/
    Remember, people buy from people.

  5. CALLS TO ACTION (what should they do next?)

    Sign up for email, click to another post, go to custom curated collections
    Look at:  http://www.amyporterfield.com/about/

Use HEADING 3 for each of these on the page.
Put pictures in the page as well.