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HOOK (how will they know they are in the right spot?) should reel them in
Look at: https://socialtriggers.com/about/
Look at: http://yourbeeswax.com/about/ -
BENEFITS (what is the transformations they will get?) not resources you have for them.
Look at: iwillteachyoutoberich.com
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WHY YOU? (Social proof & how you are different)
